Twitter’s new CEO clings to growth targets despite attracting just 6M new users
by Jon Porter from The Verge - All Posts on (#5W088)
Illustration by Alex Castro / The Verge Twitter has just delivered its first major business update with new CEO Parag Agrawal at the helm. Its average monetizable daily active users (mDAU) rose to 217 million, a modest increase of 13 percent year over year, but below the 218.6 million some analysts expected, CNBC reports. Twitter added just six million new mDAUs since laster quarter: one million in the US and five million internationally. Overall revenue from 2021 was $5.08 billion, an increase of 37 percent year on year.
Although the lines are all pointing in the right direction, Twitter has been hoping to grow far more rapidly than this. By the end of 2023, Twitter has said it hopes to hit 315 million average monetizable daily active users. If it continues to add users at...