Polestar fires shots at Tesla and Volkswagen, promises ‘no compromises’ in Super Bowl ad
Polestar made its Super Bowl debut with a Polestar 2 commercial that aimed to set the electric car newcomer apart from traditional car companies by taking a shot at the entire concept of flashy car commercials - and at Tesla and Volkswagen, specifically.
The 30-second ad, titled No Compromises" makes a litany of claims for Polestar, promising No epic voiceovers," No empty promises," and No hidden agendas." More pointed claims saw Polestar take a jab at Tesla CEO Elon Musk (No conquering Mars,") and Volkswagen (No dieselgate,") over soaring shots of the company's Polestar 2 electric sedan.
Polestar is a relatively new player in the electric car space, tied closely to Volvo and (notably) offering the first car that's entirely...