ViacomCBS rebrands to Paramount in focus on streaming
ViacomCBS is getting a new name: Paramount.
The media behemoth - which was created through the merger of CBS and Viacom in 2019 - said the rebrand is meant to focus on the company's goal of becoming a major player in streaming. It is also, plainly, just a better name.
Paramount intends to turn streaming into a sustainable business for the future," Paramount CEO Bob Bakish said during an investor event this afternoon, and know this, we are committed to that future and creating that value."
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