Humans Find AI-Generated Faces More Trustworthy Than the Real Thing

Scientific American reports on a new study published in the Proceedings of the National Academy of Sciences USA on the effectiveness of deep fakes. "The results suggest that real humans can easily fall for machine-generated faces - and even interpret them as more trustworthy than the genuine article.""We found that not only are synthetic faces highly realistic, they are deemed more trustworthy than real faces," says study co-author Hany Farid, a professor at the University of California, Berkeley. The result raises concerns that "these faces could be highly effective when used for nefarious purposes."The first group did not do better than a coin toss at telling real faces from fake ones, with an average accuracy of 48.2 percent... The group rating trustworthiness gave the synthetic faces a slightly higher average rating of 4.82, compared with 4.48 for real people... Study participants did overwhelmingly identify some of the fakes as fake. "We're not saying that every single image generated is indistinguishable from a real face, but a significant number of them are," says study co-author Sophie Nightingale....The authors of the study end with a stark conclusion after emphasizing that deceptive uses of deepfakes will continue to pose a threat: "We, therefore, encourage those developing these technologies to consider whether the associated risks are greater than their benefits," they write. "If so, then we discourage the development of technology simply because it is possible." Thanks to Slashdot reader Hmmmmmm for sharing the link!

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