Big brands are jumping into the metaverse – your small business should too | Gene Marks

The metaverse won't affect your small business now, but a lot can change in a decade - and the smartest business owners I know are keeping an eye on it

The metaverse. You've heard about it. You've read about it. But do you really understand it? Unfortunately, most small business owners I know don't. They should.

The metaverse is virtual. But it's also real. It's an online world that might generate its own economy. So far it's been mostly created and championed by Mark Zuckerberg, who literally changed the name of one of the most familiar brands in the world to match its future promise - Meta. But the big brands are jumping in ... and in a big way.