Innocent TV ad banned for claiming its drinks help environment

Advertising watchdog demands company provides proof of its products' green merits

The drinks company Innocent has had an advert banned by the Advertising Standards Authority after environmentalists reported it for claiming that drinking its smoothies is good for the environment.

In the television ad, a man and his otter companion find that their boat is hijacked by revellers celebrating chaotically as they approach a large waterfall. They sing about messing up the planet" until they find themselves in peril, hanging off the edge of a cliff. They then row back to safety, clear up the rubbish, and start turning apples on a tree into Innocent smoothies, which they all drink as they fix up the planet".