Jesse Marsch must fight US stereotypes as well as relegation at Leeds

Bob Bradley's disastrous reign at Swansea City confirmed many prejudices against American coaches. But the new manager at Elland Road has pedigree

The jokes about Bob Bradley lasted longer than he did as Swansea City manager. Sky Sports' Soccer AM ran a sketch for years after the American had departed the Liberty Stadium mocking how he talked about football. Brad Bobley, as the character was dubbed, spoke in a Stateside twang about scoop-de-loop volleys" and megnuts" and midfield stripes". Bradley's mistake was once calling a penalty kick a PK" in a press conference.

The jokes made at Bradley's expense were all good fun, but his chastening experience in Wales highlighted the outdated prejudices still held against American coaches in British football. This is the environment Jesse Marsch has entered as the new manager of Leeds United.