Watchdog bans London tube Floki Inu cryptocurrency ad campaign

Advertisements named after Elon Musk's dog allegedly took advantage of consumers' naivety

The UK advertising watchdog has banned a London underground campaign for Floki Inu, a cryptocurrency named after a dog owned by Tesla chief Elon Musk, for allegedly taking advantage of naive consumers unaware of the potential dangers of investing in digital crypto assets.

The poster campaign featured an image of a cartoon dog wearing a Viking helmet and encouraged consumers who may have missed out on making money from other successful cryptocurrencies, such as Dogecoin, to join the investment craze.