Greenwashing UK fashion firms to be named and shamed by watchdog
by Helena Horton from Environment | The Guardian on (#5X0AF)
Crackdown on sweeping eco-friendly claims hoped to boost faith in genuine sustainable products
Consumers are being duped into paying a premium for fashion products that make grand claims about their environmental credentials but have no evidence to back them up, the Competition and Markets Authority (CMA) has said as it prepares to name and shame high street clothing companies.
Entire lines of clothing are being labelled sustainable" and eco-friendly", without the company having proof that the whole process - from manufacture to delivery, packaging and sale - is good for the environment, according to the CMA.
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