Record-breaking NIL contract will have the NCAA pocket-watching again
by DJ Dunson from Deadspin > Sports News Without Fear, Favor or Compromise on (#5X2HD)
The NIL landscape has opened up a world of big and small endorsement opportunities that have no tangible connections to college campuses. This deal, the largest NIL one ever signed by a non-professional athlete, has placed a spotlight on the hinterland of the NIL landscape.