Spotify buys naming rights on FC Barcelona’s massive stadium
by Emma Roth from The Verge - All Posts on (#5X56T)
Spotify's name will be featured on FC Barcelona's jerseys for the next four seasons. | Image by FC Barcelona/Spotify Camp Nou, one of the most iconic soccer stadiums in the world, is being rebranded as Spotify Camp Nou as part of a sponsorship agreement with Spanish soccer club FC Barcelona that gives Spotify naming rights to the stadium. Spotify's name will also appear on the jerseys of both the men's and women's teams for the next four seasons starting in the 2022/23 season.
The deal still has to get ratified by FC Barcelona's Extraordinary Delegate Members Assembly in a vote that will take place on April 3rd. It likely won't have much trouble passing, however, as FC Barcelona is in a huge amount of debt and sought to sell a stake in its media production division last year.
The deal is reportedly worth $310 million. It could have been worth more,...