Jumanji rides coming to theme parks as Sony strikes global deal with Merlin
by Mark Sweney from US news | The Guardian on (#5X78K)
Exclusive: first experience based on hit film franchise will open next month at Gardaland in Italy
The $2bn Hollywood film franchise Jumanji is coming to the real world in a global deal to open themed attractions, rides, hotel rooms and retail outlets across Europe and North America.
The deal struck between Sony Pictures Entertainment and UK-headquartered Merlin Entertainments will involve the development of Jumanji-themed lands" at theme parks to bring to life the films that have starred Robin Williams, Kirsten Dunst, Dwayne The Rock" Johnson and Karen Gillan.
Continue reading...