Fringe YouTubers are profiting off-platform
by Mia Sato from The Verge - All Posts on (#5XCV8)
Illustration by Alex Castro / The Verge YouTube has made a habit of stripping ads from problematic channels as a way to discourage controversial or offensive content without outright banning it. But the creators of those channels can still use their videos to promote other streams of income, like donation links and merch sales. Now, a new study shows that those options have not just allowed problematic channels to continue but may also be encouraging them to create more videos on YouTube.
A new peer-reviewed study by researchers at Cornell Tech in collaboration with the Swiss Federal Institute of Technology Lausanne (EPFL) found that YouTubers, including fringe creators making alt-right and anti-feminist videos, use their channels to promote their other income streams...