Google Play To Pilot Third-Party Billing Option Globally, Starting With Spotify

Amid increasing global regulations over app stores and their commission structures, Google today announced the launch of a pilot program designed to explore what it calls "user billing choice." From a report: The program will allow a small number of participating developers, starting with Spotify, to offer an additional third-party billing option next to Google Play's own billing system in their apps. While Google already offers a similar system in South Korea following the arrival of new legislation requiring it, this will be the first time it will test the system in global markets. As the debut pilot partner, Spotify will introduce both their own billing system alongside Google Play's own when the pilot goes live. Google did not say which other developers it has lined up for future tests, but noted Spotify was a "natural first partner" on the effort given its reach as one of the "world's largest subscription developers with a global footprint" and its "integrations across a wide range of device form factors." Spotify, of course, has also been one of the larger developers to push for regulatory changes to app stores' existing billing systems, having testified before Congress on the matter, joined lobbying groups, and backed app store legislation, including the Open Markets Act, that would require companies like Apple and Google to permit alternatives to existing app stores.

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