Workers Are Trading Staggering Amounts of Data for 'Payday Loans'

Companies are offering interest-free advances to people with poor credit in exchange for detailed personal data. Wired: Tulloch [Editor's note: the anecdote character in the story] is one of a growing number of US workers turning their personal data over to private companies in exchange for paycheck advances, fueling an industry potentially worth up to $12 billion, by some estimates. In 2020, $9.5 billion in wages were accessed early, according to the research firm Aite-Novarica Group, up from $6.3 billion in 2019. These early payouts can be habit-forming; a 2021 report from the Financial Health Network found that more than 70 percent of pay advance users took out consecutive advances. What Tulloch didn't know was that when he signed up for the app, a company called Argyle was retrieving the data that would be used to decide how much money to give him. It builds the technology that allows companies like B9 to extract a wealth of data from payroll accounts -- up to 140 data points. These can include shifts worked, time off, earnings and promotions history, health care and retirement contributions, even reputational markers like on-time rate or a gig worker's star rating and deactivation history. For every worker that uses its product, Argyle charges customers like B9 a fee, plus an additional monthly charge for continuous monitoring. This makes for a valuable data trove; it's further upstream than banking data, providing a fuller picture of a worker's earnings, deductions, and behavior. Some estimate that payroll data could be worth $10 billion. Argyle pegs it at 10 times higher. Argyle is part of an emerging set of payroll data companies founded over the last four years to cash in on workers' personal information. They build secure connections between payroll providers like Paychex and businesses that want to access that data, like B9. Argyle acts like a courier, shuttling data from one account to another, the same way banking data is transmitted to apps like Venmo. Its competitors include Atomic, Pinwheel, Truv, and Plaid (which builds those bank integrations but recently began releasing payroll products). The data that workers provide can be used to underwrite financial products like loans, mortgages, insurance policies, and buy-now-pay-later apps; simplify direct deposit switching; or verify income and employment for apartment and job applications.

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