The Patagonia Vest Endures in San Francisco Tech Circles, Despite Ridicule

Long associated with Wall Street and Silicon Valley, the Patagonia vest has endured as a tribal symbol of finance and tech. But those who've dared in recent weeks to put on their vests in San Francisco have been the target of a resistance of sorts. From a report: "Urgent: Stop wearing vests," implore flyers plastered around the city. "You live in San Francisco now. It's time to start acting like it." It's the latest show of frustration from city residents against the tech workers that many blame for making the city one of the nation's most expensive. NPR tried but was unable to track down the creator of the flyers. Not everyone who sports a Patagonia vest is a "tech bro," says proud Patagonia vest-wearer Sam Runkle. "The kind of people who wear Patagonia are maybe raising rents and maybe are the kind of people that these other groups are trying to push back on," he said on a recent afternoon as he played fetch with his golden retriever, with a lacrosse stick and ball, in a grassy field overlooking the San Francisco Bay. "But there's another cohort of people who do wear Patagonia who are not at all part of that." For instance, Runkle, who works in sales at the software startup Paylode, said of his digs in the city's trendy Marina neighborhood: "I live in a four-bedroom that's really a two-bedroom with a plywood wall, so I don't think I'm raising any rents." And, he notes, a Patagonia vest is practical in San Francisco: the perfect wind shield for a city on the tip of a peninsula. "It's comfy," Runkle says. It gets the job done." Indeed, plenty of women and non-tech workers adore the vests in the Bay Area for the same reason, but Runkle admits it's most often sported by bros. In particular, bros who know something about venture capital or software engineering. "It's true," he says. The tension fueled by the vests comes as no surprise to historian Margaret O'Mara at the University of Washington and author of the book, The Code: Silicon Valley and the Remaking of America. She said the rise of the fleece vest in tech circles coincided with the throng of new investors piling into flashy startups in the early 2000s.

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