Two Lidl ads banned over ‘misleading’ Tesco price comparison
by Sarah Butler from on (#5XW7C)
British supermarkets revive battle over prices amid cost of living crisis
Two Lidl adverts claiming shoppers could make big savings compared with Tesco have been banned after a complaint from the rival discounter Aldi.
The advertising watchdog said it was banning the ads, one of which claimed it was possible to save more than 35% and another 30% compared with Tesco prices on a range of Scottish-themed products, as they were likely to mislead".
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