Amazon's Twitch Seeks To Revamp Creator Pay With Focus on Profit

Twitch, the Amazon-owned live-streaming website, is weighing potential changes to how it pays top talent, Bloomberg reported Wednesday, citing people familiar with the planning, an effort that would boost its profits but would also risk alienating some of its biggest stars. From a report: The updates under consideration would offer incentives for streamers to run more ads. The proposal would also reduce the proportion of subscription fees doled out to the site's biggest performers, said the people, who asked not to be identified because the discussions are private. Some changes to Twitch's monetization structure could be implemented as soon as this summer, the people said. Twitch staff is considering paring back the revenue cut of channel subscriptions granted to the top echelon of streamers in its so-called partnerships program to 50%, from 70%. Another option is to create multiple tiers and set criteria for how to qualify for each one, two of the people said. In exchange, Twitch may offer to release partners from exclusivity restrictions, allowing them to stream on Google's YouTube or Facebook.

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