Glass dismissed: wine goes green with paper bottle drive

Eco bottle from sustainable brand When in Rome goes on sale through Ocado this week

The paper wine bottle is one of the biggest ideas since the screw top but as pecorino in a brown paper eco-bottle arrives at Ocado, there's one thing to remember, try not to get it wet.

The 11 white, from the sustainable wine brand When in Rome, goes on sale this week, and is the first wine in a paper bottle to be sold in a mainstream UK supermarket. Even if the bottle does become damp, all is not lost, says Rob Malin, the company's founder, because the wine is safe in a recyclable plastic pouch inside.