Piers Morgan ratings dive as talkTV struggles to attract viewers

Flagship show audience down 80% after launch and rating agency detects zero viewers' for other key slots

Rupert Murdoch's talkTV television channel has been rated as having zero viewers" during primetime broadcasts, as the new television channel struggles to attract an audience despite signing up Piers Morgan as a presenter.

The News Desk, the channel's hour-long political show hosted by Tom Newton Dunn, did not register a single viewer for half of its Tuesday evening broadcast. Although this does not rule out the possibility that some people were watching somewhere in the UK, it means the television audience was so small that it was not picked up by official rating agency, the Broadcasters' Audience Research Board.