Netflix tried and failed to build fandom with Tudum
by Mia Sato from The Verge - All Posts on (#5YYQX)
Illustration by Alex Castro / The Verge When news broke of layoffs at the Netflix-owned fan site Tudum last week, responses tended to come in two parts: First, of course, was that it sucked for the workers affected. But also, what even is Tudum?
Launched less than six months ago, Tudum was envisioned as a home for bonus content related to popular Netflix titles, like interviews with stars, news about renewals and trailers, and also bigger, meatier stories that could contextualize shows and films. A former writer who lost their job last week compared Tudum to DVD special features and investments that other companies have made into supplementary material - a Criterion Collection for normal people," as they put it.
It kind of builds on an already existing culture of fandom...