Netflix’s ad-supported tier and password sharing crackdown could launch by the end of 2022

Illustration by Alex Castro / The Verge

It has been less than a month since Netflix announced slowing revenue growth and its first subscriber drop in over a decade, and now The New York Times reports that it's accelerating the schedule on initiatives to turn those things around.

Netflix was already openly talking about pushing people who share their account logins to pay more, and once the report came out, co-CEO Reed Hastings changed his tune on ad-supported streaming, saying he would try to figure it out over the next year or two." According to the Times, a recent note to employees said executives are now aiming to introduce the ad tier at some point in the last three months of 2022, with a crackdown on password sharing starting in the same window.

Disney Plus announced...

Continue reading...