Google pitches for user trust with expanded privacy controls
by Corin Faife from The Verge - All Posts on (#5Z4AZ)
Illustration by Alex Castro / The Verge For Google, a company that built its reputation on organizing the world's information, the latest sales pitch to users is that it will try to do more with less of it.
At its I/O 2022 developer conference on May 11th, the tech giant announced a range of privacy measures that it says will help users retain more control over how their data is used by Google applications and displayed to the world through search.
One new change introduced at the conference is the My Ad Center interface: a hub that will let users customize the types of ads they see by selecting from a range of topics they are interested in or opt to see fewer ads on a given topic.
Screenshot of the My Ad Center interface, via Google.Google says that My...