FIFA forgoing $150 million annually to pursue delusions of grandeur
by Sean Beckwith from Deadspin > Sports News Without Fear, Favor or Compromise on (#5Z4BF)
Like people who are addicted to Coca-Cola products, gamers can spot a knockoff within the first three seconds of tasting one. Try giving a Coke lover a Pepsi, and they get offended. A waiter responding to a request for a Coke with, We only have Pepsi. Is that OK?" is met with a laugh more often than a Yes."