The NFL’s schedule release is dumb. Here’s how to revamp it
by DJ Dunson from Deadspin > Sports News Without Fear, Favor or Compromise on (#5Z5PZ)
The NFL strives to become a year-round player in the professional sports attention economy. After years of being stuffed in their lockers between May and July by the NBA, the doofuses in the NFL's league office figured the best way to get fans talking about their product in the offseason was to announce their upcoming...