Survey shows Netflix is losing more long-term subscribers
by Emma Roth from The Verge - All Posts on (#5ZD0E)
Illustration by Alex Castro / The Verge More long-term Netflix subscribers are canceling their subscriptions, according to a report from The Information. Survey data viewed by the outlet revealed that subscribers who have been with the service for more than three years accounted for 13 percent of cancellations in the first quarter of 2022.
The Information says it got its data from Antenna, an analytics firm that gathers data from 5 million Americans who share their streaming subscriptions anonymously. The data showed that overall cancellations hit 3.6 million people last quarter, an increase from the 2.5 million cancellations in the past five quarters.
As the number of cancellations overall has grown, The Information reports that new users are accounting for a smaller share...