YouTube’s new tool for brands means you don’t have to see the same ads nauseam

Illustration by Alex Castro / The Verge

Sometimes it's a little too obvious when a company is launching a big advertising campaign on YouTube. If you're a regular viewer, you may end up seeing the same ads over and over again. This week, though, YouTube announced that it's expanding the power of tools that let brands control how often their ads are shown to specific users.

This ad frequency tool (named Display & Video 360 in marketing jargon) was actually launched in February to cover ad campaigns running across different smart TV apps, including YouTube's app and apps from rivals like Hulu. But YouTube has confirmed to The Verge that the program also counts ads shown not only on smart TV apps, but across its mobile and desktop platforms. That should mean less ad spam for...

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