Millions of dollars are flowing into US cricket. But is there a market for the sport?

America is the largest sports market in the world. But can cricket really establish a foothold where others have failed?

Whenever the subject of cricket in the United States comes up, the same old questions are asked.

From the unlikely scenario of American kids swapping their NFL football for a cricket bat, to quizzical looks about the financial viability of the game in North America, skeptical eyebrows are usually raised.