Why the company behind Pokémon Go is getting crypto-curious

It has been an extremely rough year for cryptocurrency projects, as crashing prices, daily revelations of scams, and the ongoing usability nightmare of blockchain-based computing has left venture capitalists' next big bet looking more like a pipe dream than anything you could reasonably call web3."

Crypto-based video games, which last year looked as if they might attract a big audience to begin collecting non-fungible tokens, have instead drawn collective outrage at perceived developer greed. Game giants have largely been fleeing the space as a result.

And so, with that in mind, today let's talk about a prominent company that's going in the other direction.

I think it's something that could have the biggest impact on this industry -...

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