Sunak’s £15bn cost of living package not enough, says Asda boss

Sir Stuart Rose describes handout as a drop in the ocean' compared with pressures struggling consumers face

The government's 15bn cost of living handout is not enough to help struggling families and only a drop in the ocean" compared with the pressures consumers are facing, the boss of Asda has said.

Sir Stuart Rose, the chairman of the UK's third largest supermarket, said he welcomed the one-off payments announced by the chancellor, Rishi Sunak, on Thursday, worth a minimum of 400 for all households and up to 1,200 for the poorest, but said: There is still going to be continuing pressure and a lot of toughness for people."