Taiwanese people stuck with the name ‘Salmon’ after sushi promotion

Parliament debates law that bans people from changing their names more than three times after stunt leads to unforeseen consequences

Taiwanese parliamentarians have debated changing legal limits on name changes, after some of the hundreds of people who legally altered their name to Salmon" in return for free sushi reportedly became stuck with it.

In March 2021 restaurant chain Sushiro ran a promotion offering free all-you-can-eat sushi for a whole table to anyone with the Chinese characters for salmon, gui yu", in their name. In what was later dubbed Salmon chaos", 331 people took part, paying a nominal administration fee to legally call themselves names including Salmon Dream" and Dancing Salmon".