FT’s How To Spend It magazine rebrands as big spenders go out of style
by Jim Waterson Media editor from World news | The Guardian on (#5ZSRM)
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The Financial Times magazine How To Spend It has long provided inspiration to bankers wanting to blow their bonuses on designer goods - but the publication has been rebranded because spending big is no longer seen as a positive quality.
The luxury magazine, packaged with the FT's Weekend edition, is stuffed with expensive adverts for high-end watches, safaris, and luxury yachts aimed at its jet-set wealthy readership - making it a money-spinner for the newspaper.
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