18 European Countries' Consumer Groups Have Joined the Fight Against Loot Boxes

20 consumer groups from 18 European countries are launching a coordinated action asking authorities to pass regulations on loot boxes. From a report: The groups are lending their support to a new report from the Norwegian Consumer Council (NCC) entitled "Insert Coin: How the Gaming Industry Exploits Consumers Using Loot Boxes." The consumer groups are calling for a number of measures, including "a ban on deceptive design, extra protections for minors, and transactional transparency." The report accuses companies of exploiting consumers by using mechanisms that it claims are "predatory" and "fostering addiction." While calls for legislation on loot boxes have been taking place for a number of years, this new action is notable due to the number of nations being represented in a single coordinated campaign.

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