Tesco shoppers buy fewer items amid ‘unprecedented’ cost of living squeeze

UK's largest supermarket gains market share but reports changing customer behaviour'

Tesco said customers are putting fewer items in their baskets and are switching to cheaper own-brand alternatives as they face unprecedented increases in the cost of living".

The UK's largest supermarket said it had gained market share from the other big four" chains - Asda, Morrisons and Sainsbury's - but sales in the three months to 28 May fell 1.5% on the same period last year when the UK was in lockdown.