Walmart and Roku are partnering on ‘shoppable ads’ for your TV
by Jay Peters from The Verge - All Posts on (#60GMK)
Buy something without taking your eyes off the TV. | Image: Roku Walmart and Roku are partnering to introduce what they call shoppable ads," which will let you buy something directly from an ad on your TV. It seems like the new ad format is intended to streamline the shopping experience so you don't have to switch to your phone or computer if you see an ad for something you might actually want to buy.
Here's how it works, according to a press release:
Viewers simply press OK" with the remote on a shoppable ad and proceed to checkout with their payment details easily pre-populated from Roku Pay, Roku's payments platform. From there, tapping OK" on the Walmart checkout page places the order. A Walmart purchase confirmation is then emailed with shipping, return, and support information.
Below is a...