Reaching 700M Active Users, Telegram Announces 'Premium' Tier

"Telegram became one of the top-5 downloaded apps worldwide in 2022 and now has over 700 million monthly active users," they announced this weekend. "This growth is solely from personal recommendations - Telegram has never paid to advertise its apps." But they add significantly that "As Telegram keeps growing at rocket speed, many users have expressed their will to support our team." And so Telegram is now adding a premium tier, TechCrunch reports. "The firm did not disclose how much it is charging for the premium tier, but the monthly subscription appears to be priced in the range of $5 to $6."The premium tier adds a range of additional and improved features to the messaging app, which topped 500 million monthly active users in January 2021. Telegram Premium enables users to send files as large as 4GB (up from 2GB) and supports faster downloads, for instance, Telegram said. Paying customers will also be able to follow up to 1,000 channels, up from 500 offered to free users, and create up to 20 chat folders with as many as 200 chats each. Telegram Premium users will also be able to add up to four accounts in the app and pin up to 10 chats. The move is Dubai-headquartered firm's attempt to keep its development "driven primarily by its users, not advertisers," it said. It's also the first time an instant messaging app with hundreds of millions of users has rolled out a premium tier. Signal, WhatsApp, Facebook Messenger, Apple's Messages and Google's Messages, some of Telegram's top rivals, don't offer a premium tier. Some analysts had earlier hoped that Telegram would be able to monetize the platform through its blockchain token project. But after several delays and regulatory troubles, Telegram said in 2020 that it had abandoned the project and offered to return $1.2 billion it had raised from investors.... "Today is an important day in the history of Telegram - marking not only a new milestone, but also the beginning of Telegram's sustainable monetization," the firm said in a blog post Sunday. Premium users will also get animated profile videos and new home screen icons, along with a special chat-list badge, animated stickers, and additional reaction emojis, according to Telegram's blog post. (And of course, no ads.) Telegram's premium tier "will allow us to offer all the resource-heavy features users have asked for over the years," according to the blog post, "while preserving free access to the most powerful messenger on the planet..." "The contributions of premium subscribers will help improve and expand the app for decades to come, while Telegram will remain free, independent and uphold its users-first values, redefining how a tech company should operate."

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