Article 60MBS Naomi Osaka and LeBron James join forces with launch of new media company

Naomi Osaka and LeBron James join forces with launch of new media company

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Agencies
from on (#60MBS)
  • Hana Kuma to produce culturally specific but universal' stories
  • Another Osaka venture - a sports agency - signs up Nick Kyrgios

Japanese tennis player Naomi Osaka is launching a new media company in partnership with four-times NBA champion LeBron James aimed at telling stories that cross cultural barriers, the former world No 1 announced.

Hana Kuma, which translates to flower bear," will produce stories that are culturally specific but universal to all audiences" and already has multiple projects lined up, according to the Hollywood Reporter.

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