Kellogg’s fails in court challenge against UK high-sugar cereal rules

The makers of Frosties and Coco Pops claimed new restrictions that banned the promotion of sugary cereals were unfair'

Kellogg's has failed in a legal challenge against new regulations that ban it from promoting sugar-filled cereals with buy-one-get-one-free offers.

The cereal company, whose brands include Corn Flakes, Coco Pops and Frosties, had argued the government's inclusion of its cereals among less healthy" foods was unfair because it did not take into account the milk that is usually added at breakfast time.