Google reportedly offers to shuffle ads business to avoid Justice Department lawsuit
by Mitchell Clark from The Verge - All Posts on (#61796)
Whether the US government thinks it's enough is another matter. | Illustration by Alex Castro / The Verge Google has reportedly offered to spin off its ad auctions business, which lets companies buy advertising space on the web and in search results, into a slightly more separate company if it'll help avoid antitrust actions, according to a report by The Wall Street Journal. The offer is reportedly part of multiple concessions Google has offered the US Department of Justice, as it looks to avoid further lawsuits alleging anti-competitive practices.
According to the WSJ, the move would be a corporate shuffle. Rather than spinning off parts of its ad business into a completely separate company or selling them altogether, the proposal would make them a separate Alphabet company. Alphabet is the holding company for Google's properties, such as...