Steelers' Heinz Field being renamed Acrisure Stadium
The Pittsburgh Steelers' home stadium will undergo a major change for 2022.
Heinz Field will become Acrisure Stadium after the latter secured the naming rights for the stadium, the Steelers announced Monday. The pact between Acrisure and the Steelers runs for 15 years.
"We are excited to partner with Acrisure for the naming rights to our stadium," Steelers president Art Rooney II said in a statement. "Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums."
Dealing with financial technology, Acrisure is a global insurance brokerage that's based out of Michigan. The company purchased the insurance section of Tulco LLC in 2020, which is headed by Thomas Tull, a minority owner of the Steelers.
Kraft Heinz said in a statement that it worked "diligently" with the Steelers on a new naming rights deal, but the team found a new partner willing to pay "significantly more" than it could justify to continue on.
However, Kraft Heinz added that it will remain a significant, long-term sponsor of the team.
The stadium has been known as Heinz Field since it opened in 2001.
Copyright (C) 2022 Score Media Ventures Inc. All rights reserved. Certain content reproduced under license.