Health department defends Australian Covid vaccine ads criticised as ‘very hard to find’

Health expert says health videos contain key messages but it's difficult to find and share them

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The Department of Health has defended its $11m advertising campaign for Covid vaccine boosters in response to concerns the communication began too late and is not prominent enough.

The health minister, Mark Butler, last month launched a six-week winter advertising campaign to encourage Australians to get vaccinated for Covid and influenza, and to raise awareness of antiviral medication for those who contract Covid.