Quick question: would you buy a monitor from a company called Dough?

Photo by Alex Chan Tsz Yuk/SOPA Images/LightRocket via Getty Images

Dough is fantastic. You can make bread with it! Not to mention biscuits, cookies, pies, pizzas, pasta, and pastry. But - to the best of our knowledge - you cannot make a PC monitor with the stuff.

Perhaps that's why I can't stop giggling at this message (via Liliputing):

Screenshot by Sean Hollister / The Verge The Learn more!" has me in stitches every time.

Eve is the company that makes the remarkably well-reviewed but pricey Spectrum monitor - and before that, the disastrously crowdfunded Eve V tablet.

Now, the company's name is Dough.

Which, grammatically speaking, means its flagship monitor is now the Dough Spectrum. It rolls right off the tongue.

Dough explains (lol) that it chose the name because it...

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