Frasers snaps up I Saw It First as it builds online fashion portfolio
by Sarah Butler from World news | The Guardian on (#61X12)
Sale comes after purchase of Missguided and earlier acquisition of Studio Retail
Mike Ashley's Frasers Group has snapped up I Saw It First, its second acquisition of an online fast-fashion specialist in as many months.
The company said I Saw It First - which was founded and controlled by Jalal Kamani, brother of the Boohoo boss Mahmud Kamani, in 2017 - had more than 5 million shoppers and would benefit from the strength and scale of Frasers Group's platform".
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