Asos, Boohoo and George at Asda investigated over eco-friendly claims
by Rupert Neate and Sarah Butler from Environment | The Guardian on (#61Y7C)
UK regulator will scrutinise brands to discover whether sustainability claims constitute greenwashing
The Competition and Markets Authority has launched an investigation into whether eco-friendly and sustainability claims" made by the fast fashion chains Asos, Boohoo and George at Asda constitute greenwashing.
Sarah Cardell, the interim CMA chief executive, said the regulator would be scrutinising green claims" made by the brands and won't hesitate to take enforcement action" if they are found to have been misleading customers over their environmental credentials.
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