Article 620C6 ‘Stop trying to be TikTok’: how video-centric Instagram sparked a revolt

‘Stop trying to be TikTok’: how video-centric Instagram sparked a revolt

by
Dan Milmo and Alex Hern
from Technology | The Guardian on (#620C6)

Loyal users and Kardashians forced social network to partially retreat by demanding renewed emphasis on photo-sharing

If you're going to change a social media platform synonymous with celebrity culture, make sure the Kardashian-Jenners are onboard first.

Instagram was forced into a partial retreat last week as influencer royalty joined a user rebellion against the app, driven by complaints that it had become too video-centric and was pushing content from accounts that people did not follow.

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