‘Stop trying to be TikTok’: how video-centric Instagram sparked a revolt

Loyal users and Kardashians forced social network to partially retreat by demanding renewed emphasis on photo-sharing

If you're going to change a social media platform synonymous with celebrity culture, make sure the Kardashian-Jenners are onboard first.

Instagram was forced into a partial retreat last week as influencer royalty joined a user rebellion against the app, driven by complaints that it had become too video-centric and was pushing content from accounts that people did not follow.