EA is already announcing deals for its post-FIFA future
by Andrew Webster from The Verge - All Posts on (#622MG)
Barcelona's Robert Lewandowski. | Photo by Rich Graessle/Icon Sportswire via Getty Images FIFA 23 isn't even out yet, but Electronic Arts is already preparing for its post-FIFA future. Today, the publisher announced a new deal with Spain's LaLiga - which is home to iconic clubs like Real Madrid and Barcelona - for a one of a kind, multi-year partnership" that kicks off with the 2023-2024 season and will make EA the title sponsor for the league. That also happens to be the season in which EA will be ditching its longtime partner FIFA for a new soccer franchise called EA Sports FC, making FIFA 23 the last EA game with FIFA branding.
According to EA, the new deal will include:
...title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA Sports including all logos, graphics, fonts, and other visual...