Article 624AB Pokémon’s new yeast-powered bread dog raises some big questions

Pokémon’s new yeast-powered bread dog raises some big questions

by
Ash Parrish
from The Verge - All Posts on (#624AB)
breaddog.0.png Image: Nintendo / The Verge

Whenever there's a new Pokemon game reveal, there's a brief but wonderful moment when the fanbase gets together to collectively hyper-fixate on one pokemon in particular. They are enamored of the mon's cuteness or weirdness, and they profess all kinds of love and affection up to and including a life-pact. For Sword and Shield, that pokemon was Yamper, the corgi mon. Now for Scarlet and Violet, it's Fidough.

Humans are delightfully simple creatures. We love bread, and we love dogs. Everything about Fidough has been surgically crafted by The Pokemon Company in order to exploit humanity's love for carbs and canines. Even the name, Fidough, is meant to make it more appealing, capitalizing on humanity's love for bad but clever puns. (Bravo...

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