Southend United to rename ‘Rose West Stand’ after social media mocking

Club inadvertently named part of ground after serial killer following sponsorship deal with local estate agent

A football club is to change the name of one of its stands after a new sponsorship deal saw it rebranded the Gilbert & Rose West Stand", triggering mockery on social media over the association with one of Britain's most notorious serial killers.

Southend United, which plays in the National League which is the fifth tier of English football, signed a commercial partnership with a local estate agent in Leigh-on-Sea.