Snapchat’s paid subscription is already a hit

Illustration by Alex Castro / The Verge

Snap is finding early success with its paid subscription service Snapchat Plus. The company says it has amassed 1 million paid users since launching Snapchat Plus in late June.

A Snapchat Plus subscription gives users early and exclusive access to features for $3.99 a month, including changing the app icon and seeing who rewatched your story. In July, the company rolled out Snapchat for desktop to subscribers - the first major feature for paid users.

New Snapchat Plus features include increased visibility when replying to Snap Stars.

Snapchat is also introducing a new set of features today for its more than 1 million Plus subscribers. Among the updates is priority story replies, which makes Plus subscribers'...

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