How Richard Branson’s Space Flights Reveal the Inherent Problem With ‘Business Impact Initiatives’

What is good, and what has a positive impact, is based on the individual and the interaction.

And Richard Branson should be aware of this fact given that space travel is also viewed as unnecessary by some-yet he is able to charge $450,000 a ticket for a once-in-a-lifetime experience on a Virgin Galactic flight.